Event marketing for arenas and venues: activate every event, not just the matches
Event marketing on your own screens, for every date on your calendar. Your venue hosts concerts, shows, trade fairs and sometimes a resident club. Every event has its quiet minutes: doors opening, the interval, the set change. Luckysit gives you an activation system that you switch on for your own nights — and offer to every promoter who hires your venue.
Your challenges, our answers
Four operator challenges, four answers
Challenge 1
Your queues make the first impression
Doors, the bar, the toilets: that is where the memory of the night is formed, long before the first song. A crowd waiting with nothing to do rates the venue, not the artist.
What Luckysit does
A QR code on the welcome screens and printed material fills the waiting time: a game, a quiz about the artist, a vote, an interactive programme. Waiting becomes part of the night instead of an obstacle before it.
Challenge 2
Your non-ticketing revenue is flat
Ticketing belongs to the promoter. Your revenue is food and drink, merchandise, services and the venue’s partners. It depends on what the crowd does during the quiet moments.
What Luckysit does
Every activation leads to a point of sale: an order at the bar, the shop, a partner offer. And the advertising sales option opens your screens to external advertisers, sold by tac-tic media. You create a revenue line that does not depend on attendance.
Challenge 3
Your audience changes with every date
A pop concert, a comedy show, a trade fair: three audiences, nothing in common, no data reusable from one date to the next.
What Luckysit does
Every entry is opt-in data attached to your venue, not to the event. Date after date, you build a spectator database that belongs to you and that you activate for your own programme.
Challenge 4
You sell walls to promoters who want services
Promoters compare venues on price, capacity and technical specs. When everything is equal, service makes the difference.
What Luckysit does
You offer every promoter a turnkey activation system, in the artist’s colours, delivered with its report and figures. One more argument in your sales file, and one more line on your quote.
Recommended activations
Event marketing that works in a venue
Case study
Sud de France Arena, the leading venue in Occitanie
Luckysit supports the Sud de France Arena across all its events: concerts, shows, the Open de Tennis and more.
If your resident club is already equipped
The club has its contract, you have yours
If the club playing at your venue already uses Luckysit, nothing stops you from activating it on your own dates. Both systems coexist on the same site: the club keeps its data and its partners, you keep yours. And the installation is already done.
Your data, your compliance
GDPR built in, not bolted on
- Explicit opt-in. Spectators give their consent before any data is collected, box by box. No pre-ticked boxes.
- No account, no app. We only collect what the game requires: nothing is pulled from the phone.
- Hosted in Europe. Data is stored on European servers, in France and Germany.
- You are the data controller, Luckysit is the processor. The data belongs to you; every participant can exercise their rights with you, and we give you the tools to respond.
Frequently asked questions from venues
Before your first activated night
Does the system work for a concert, where the audience is standing?
Yes. The QR code appears on the side screens, the welcome displays or ambassadors’ tablets while doors are open and during set changes. The game lasts a few seconds and requires neither a seat nor sustained attention.
Can the activation be branded in the artist’s or the promoter’s colours?
Yes, every activation is customisable: colours, logo, questions, prizes. That is what lets you offer it to the promoter as a venue service.
How does Luckysit adapt to a theatre or an 300-seat hall?
The system does not depend on capacity. Without a giant screen, the QR code goes on the programme, a roll-up banner or a welcome screen. The interval is the ideal moment.
What happens to the data collected?
It is attached to your venue and belongs to you. You export it to your CRM or your e-mailing tool to announce your programme. The promoter can receive a share if the contract provides for it, in compliance with the GDPR.
How does the advertising sales option work?
You open your activations to external advertisers. tac-tic media, a non-media advertising sales house for twenty years, sells them and pays you a fixed amount for each new campaign. You approve every brand before it goes on screen.
Is a technical installation required?
No. Luckysit is a web solution: a QR code and a screen are enough. No integration with your technical control room is needed to get started.
See an activation running in your venue
Thirty minutes, your real situation, no commitment.