Fan engagement for professional sports clubs: engage your supporters, showcase your partners
Fan engagement starts in the stands, not in an app. Your supporters spend two hours in your stadium twenty times a season. For a good part of that time nothing happens on the pitch and everything happens on their phones. Luckysit turns that time into play, into data for your CRM and into space for your partners — no app, just a scan.
Your challenges, our answers
Four problems every club knows, four answers
Challenge 1
Your downtime hurts the experience
Queues at the gates, the bars and the toilets, pre-match, half-time, stoppages: those minutes add up over the whole evening. Left empty, they push fans to leave earlier and come back less often.
What Luckysit does
A QR code on the giant screen, at the turnstiles, in the bar and toilet queues launches a live quiz, a prediction game, a wheel of fortune or the MVP vote. Fans play from their seat or from the queue, and the result appears on the giant screen. The crowd takes part instead of waiting, from the gates to the final whistle.
Our advice: place your QR codes where people are waiting, not only on the screens.
Challenge 2
You do not know your spectators
You know your season-ticket holders. You do not know the occasional spectators who buy through the box office or come as a guest — neither their contact details nor their preferences.
What Luckysit does
Every entry is opt-in data: e-mail, preferences, playing behaviour. It flows into your CRM, qualified and compliant. You build a first-party database you buy from no one.
Challenge 3
Your partners want proof
A logo on the perimeter boards cannot be measured. Your sponsors ask for qualified visibility, leads, data. You struggle to deliver.
What Luckysit does
Every activation can carry a partner’s brand: sponsored game, prize offered, dedicated question, link to their offer. You deliver a report with figures after every match: entrants, opt-ins, clicks. Your renewal pitch writes itself.
Challenge 4
Your ticketing and your shop are far from the crowd
The spectator is in the stadium, but not on your website. The next match, the jersey, the bar: everything is within reach, nothing is one click away.
What Luckysit does
Every game ends on a link of your choice: ticketing for the next match, the shop, an order at the bar. Downtime becomes a point of sale.
Recommended activations
Fan engagement that works in the stands
Case study
In Nice, the system runs on match nights and on concert nights
At the Allianz Riviera, Luckysit is deployed for OGC Nice on its Ligue 1 matches and for the venue on its other events. Same screen, two calendars.
What if the stadium is not yours?
Tenant club or owner club, the system is yours
Most French clubs play in a venue they do not operate. It changes nothing: Luckysit runs on your calendar, with your screens and your partners. And if the venue operator wants to use it for its own events, it signs separately. Both systems coexist on the same site.
Your data, your compliance
GDPR built in, not bolted on
- Explicit opt-in. Spectators give their consent before any data is collected, box by box. No pre-ticked boxes.
- No account, no app. We only collect what the game requires: nothing is pulled from the phone.
- Hosted in Europe. Data is stored on European servers, in France and Germany.
- You are the data controller, Luckysit is the processor. The data belongs to you; every participant can exercise their rights with you, and we give you the tools to respond.
Frequently asked questions from clubs
Before launching your first activation
How many spectators actually take part?
The participation rate can exceed 20%. It depends on the sport, the attendance, how visible the QR code is and the prizes on offer.
The best results come from activations launched by the stadium announcer with a visible prize.
Which sports are covered?
There is no restriction!
Football, basketball, handball, rugby and ice hockey to date, with games dedicated to each sport: score prediction, match MVP, club quiz. Any sport with downtime and a screen is eligible.
How does the data get into our CRM?
Entries can be exported at any time from the interface for quick integration into your CRM.
Can we charge a sponsor for an activation?
Yes. An activation can be fully branded in a partner’s colours, with their prize and their link. This is the format most of our clubs sell in their partner packages.
We also offer an advertising sales option to support you and develop new revenue.
How long before we are up and running?
An initial training session, then you are autonomous: your teams create and launch every activation from the interface, in a few minutes. We stay available for the first matches.
What if the club does not control the giant screen?
The QR code can be carried by the mascot, by ambassadors with tablets, or by printed material in the stands. The screen is the most effective channel, not the only one.
Where should QR codes go in a stadium?
Everywhere people look or wait. During the match: the giant screen and the box screens. Before and around: the queues at the gates, the bars and the toilets. In a queue, spectators have their phone in hand and time on their hands; a clearly visible QR code turns that waiting time into participation.
See an activation running on your screen
Thirty minutes, your real situation, no commitment.