Category: Articles
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Download-free gamification: why zero friction changes everything
Download-free gamification is played in the browser, opened by a QR code: no app, no account. Why every…
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First-party data in events: collect, use, build loyalty
Event organisers and venue managers have long underestimated the value of the data they could collect directly from…
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Gamifying an app or a loyalty programme: mechanics and pitfalls
Gamifying an app or a loyalty programme: 5 mechanics, their pitfalls, leaderboards that discourage nobody, and how to…
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Gamification and sport: activating a venue during downtime
Gamification in sport: 8 games that work in a stadium, where to place QR codes, what it brings…
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How to choose a gamification solution
Gamification solutions: 4 families of tools, an 8-criteria grid to test in a demo, pricing models and the…
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15 gamification examples that work, and why
15 gamification examples by sector, including 5 with figures from our activations in stadiums, arenas and trade shows:…
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Collecting Leads Without Identification: Best Practices in 2025
Eliminate friction in data collection. Discover how to collect qualified leads without prior identification, through gamification and accessible…
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Engagement Promises: Visibility, Awareness and Data with Fan Connection Solutions
Fan connection solutions are revolutionising event engagement: +300% viral reach, 4x higher brand recall, and qualified first-party data…
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Ancillary revenue: how a concert venue can increase it
Ancillary revenue covers everything a concert venue earns beyond the ticket: bar, merchandise, sponsorship, cloakroom, and digital activations…
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First party data: definition, stakes and collection in 2026
First party data is the data an organisation collects directly from its customers or spectators, on its own…