The Luckysit blog
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Collecting Leads Without Identification: Best Practices in 2025
Eliminate friction in data collection. Discover how to collect qualified leads without prior identification, through gamification and accessible…
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Engagement Promises: Visibility, Awareness and Data with Fan Connection Solutions
Fan connection solutions are revolutionising event engagement: +300% viral reach, 4x higher brand recall, and qualified first-party data…
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Complete Guide to First-Party Data Collection 2025
First-party data collection has become the major strategic issue for organisations in 2025. With third-party cookies disappearing and…
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Ancillary revenue: how a concert venue can increase it
Ancillary revenue covers everything a concert venue earns beyond the ticket: bar, merchandise, sponsorship, cloakroom, and digital activations…
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First party data: definition, stakes and collection in 2026
First party data is the data an organisation collects directly from its customers or spectators, on its own…
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How to reduce the frustration of stadium queues
Stadium queues are one of the first causes of spectator dissatisfaction. Two levers: shorten the real wait, and…
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Live experience vs streaming: how venues can win back their audience
Streaming has changed how people consume sport and culture. Yet the live experience keeps an edge the screen…
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Sports marketing trends to follow in 2026
Sports marketing trends in 2026: the seven shifts reshaping the relationship between clubs, arenas and their fans, from…
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Luckysit signs a partnership with the Allianz Riviera in Nice
Luckysit signs a partnership with the Allianz Riviera in Nice, one of France’s largest arenas, after a first…
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How to build a fan loyalty programme for a sports club
A fan loyalty programme is no longer about selling season tickets. This practical guide gives the key steps…