Luckysit has signed a partnership with the Allianz Riviera in Nice, one of the largest arenas in France. The agreement is a new step in the roll-out of our event gamification platform in major sports and entertainment venues, with one ambition: turning every moment of downtime into a moment of engagement for the Nice audience.
Allianz Riviera: a first full-scale test
Before the partnership was made official, our platform ran at two headline concerts at the Allianz Riviera:
- Pitbull, on 12 July
- The Weeknd, this week
Two sold-out nights, two electric crowds, and for the spectators an experience enriched by our interactive games: quiz, prize draws and predictions, with no download and no account, simply through a QR code scanned from their phone.
Turning waiting time into engagement
One of the main challenges of large arena events is downtime: before the show starts, at the interval, during set changes. This is exactly where Luckysit brings a concrete answer, by converting these moments of pre-show and interval entertainment into playful, memorable minutes for the audience.
Beyond the fan experience, every interaction produces qualified data that the Allianz Riviera and its partners can use to know their audience better and measure the impact of their activations.
A new step for Luckysit
This partnership with the Allianz Riviera confirms Luckysit’s strategy: supporting the largest venues and arenas in the digital transformation of the spectator experience, with a gamification technology already proven in stadiums, festivals and street marketing operations.
Further announcements will follow as the partnership rolls out at the next Allianz Riviera events, in line with the fan loyalty schemes already running with our partners.
Bring the digital experience to your arena with Luckysit
Clubs, arenas, theatres or festivals: see how our gamification platform can fill your downtime and engage your audience from your next event.
